Real Estate Marketing & Advertising

  • 1MW.com (1 Megawatt) is our in‑house, full‑service marketing and advertising group built to elevate real estate through innovative, omnichannel campaigns. We specialize in curated, high‑impact placements across every major platform—driven by creative excellence, strategic precision, and relentless execution. Everything we do, whether it is a full listing marketing strategy, a single ad campaign, or an isolated activation, is created through the lens of the buyer experience. Our suite of services includes everything needed to build and deliver an exceptional real‑estate marketing experience; from print to social, design to media buying, PR to performance optimization, our full spectrum of services powers every listing we represent.

  • Syndication

    At the center of our marketing engine is the Syndication Workflow Protocol—a streamlined process that begins with persona development and market rendering, flows into tailored creative and strategic scheduling, and culminates in multichannel delivery. Campaigns are monitored continuously, optimized in real time, and re‑engaged with precision. By capturing market trends, buyer behavior, and transactional patterns, we transform information into strategic insight that drives faster, more confident decisions and delivers unparalleled exposure both locally and globally.

  • Digital Presence & Custom Roadmaps

    Real estate today lives online, introduced to consumers at countless touchpoints—yet every property remains unique. Using best‑in‑class marketing strategies that define the vision of your property, we create a customized roadmap with proven, quantifiable results that captures the attention of audiences that care. Each plan includes clear accountability and timeline‑based deliverables, ensuring every Minnesota Team property stands above competing listings locally and beyond.

  • Data

    Real‑estate data has long been overdue for disruption. Most in the industry lack access to the critical contact data, management systems, and communication tools necessary to reach audiences with precision. When our clients identified this gap, we answered—leveraging the connections of our global teams to build a system that indexes real‑time buyer activity across all property types, from entry‑level homes to complex commercial portfolios. Through integrations with Salesforce, Google Analytics, and proprietary technologies, we transform raw data into detailed personas and actionable insights that drive sharper targeting, smarter planning, and seamless execution. Beyond digital interactions, we curate data from relationships and partnerships, creating a nuanced understanding of buyer profiles, homeowner trends, and evolving market demand. This perpetually growing database empowers us to target active and likely sellers with uncommon precision, pairing them with high‑intent buyers to accelerate transactions and minimize time on market.

  • Network

    We deliver unparalleled reach to prospective buyers through a proprietary network of data and relationships. Our valuable partnerships—combined with a perpetually expanding database of engaged real‑estate buyers—are the driving force behind our unmatched marketing power and accelerated exposure.

  • Press

    Public relations is one of the most trusted real‑estate exposure tactics available. We maintain a dedicated PR presence and collaborate with 1MW.com to craft compelling narratives for each property, then strategically pitch them to print, digital, and video outlets. With creativity and intention, our listings stand out at any price point or property type. Over fifty‑four secured placements in premier publications prove this symbiotic approach: sellers gain exceptional visibility while media outlets receive high‑quality, story‑driven content. By capturing each home’s unique character, we create unforgettable press features that deliver the attention and exposure your property deserves.

  • Creative

    Using persona‑level insights, the Minnesota Team designs marketing campaigns precisely paired to each niche subset of our database. Our proprietary real‑estate marketing method unites industry‑leading creative, research, strategy, and resources—working purposefully on your behalf to connect every listing with its most qualified audience.

  • Touchpoints

    Our multichannel brand experiences follow buyers from first impression to final decision. Social, search, email, and display are synchronized, delivering consistent messaging that reinforces engagement and recall throughout the buyer journey.

  • Global Teams

    Through Mike Wilen’s technology network, specialized teams in India and Bangladesh provide round‑the‑clock oversight of property marketing. This global capability accelerates monitoring, and optimization, ensuring seamless support across all time zones. Powered by Google Analytics, every active listing is tracked, measured, and refined in real time. We monitor performance continuously, optimize dynamically, and re‑engage prospects with intent—delivering transparent reporting and compounding gains for the life of each listing.

  • Email

    Amazon Web Services (AWS) enables exceptional deliverability and scale, sending up to twenty‑four emails per second per domain. Listings, surveys, and dynamic ads reach inboxes quickly, keeping audiences informed and engaged through smart segmentation.

  • 1mw.com = 1Megawatt

    Claiming powerful marketing capabilities means little without proof. One of the most memorable measurements of power—one megawatt—captures that idea perfectly. To anchor it digitally, we secured 1MW.com, one of only 46,656 possible three‑character .com domains, all claimed by 2000 and now trading for up to $250,000. One megawatt equals one million watts delivered continuously—enough to power roughly 650 households for a year—and that same relentless energy fuels our marketing, driving unforgettable campaigns and measurable results.

Let's Connect